If you own, run or manage a business than you are well aware that everyone and their brother will offer you SEO services. Even if you have ever just registered a domain your email will be flooded with emails of all sorts all offering some variation of Internet marketing services. Most are in broken English and just give you a bad vibe about all SEO agencies. But if you have been building your business solely on work of mouth you may be wondering what SEO is and what the heck it means.
When you open your email, turn on the tv, facebook, radio or drive you will see and hear ads, billboards and commercials. Pretty much every ad you see and hear are the same junk. All promising you the world as long as you sign up for an annual contracted. And that is all they care about. Get you signed up take your money and you never hear from them again until you stop paying the bill. You pay a lot of money just to feel like you are doing what you know has to be done. If you have a bad taste in your mouth about SEO than you already know about Yellow Pages, Dex Media, and Yext.
These “big boys” don’t care about your goals or business they just need to make sure they are signing up more people each month than are leaving. You will know you are on the right track of discovering an SEO company that will actually help you when the company wants to review all your business information, plans and goals before proceeding with pricing. This means they are just as concerned about your business making a ton of cash as they are about paying their own bills.
Now why do you need SEO and what exactly it? SEO is short for Search Engine Optimization. To sum up SEO for all to understand it helps your website, product, video, or pictures be found in Google’s organic search results. Organic just meaning natural and not an ad. On each page of Google there are 10 organic search results, from webpages to videos. For local searches like “plumbers near me” you will also see what is called the Google Snack pack. This is the map area that shows 3 businesses near you that provide the service or product you are looking for.
If you are reading this than you already know being on the first page of Google is key to growing your profits from online leads and sales. The vast majority of people never make it to page 2 so if you aren’t on page 1 than it’s like you don’t even have a website, kind of like the age old question “if a tree falls in the woods and no one hears it, does it make a sound?”
Page 2 means you are losing a ton of cash to those 10 competitors that are proudly displayed in the first 10 results. Having quality trusted SEO helps get you there. Massive amounts of work is involved to do SEO on any website, video or product. That is why you should run away as fast as you can when you are being offered $99 or $199 for monthly services. Quality SEO work has too much involved to get any actual meaning changes to your rankings at this below poverty rate.
Search engine optimization done correctly consists of all sorts of variables if you want long lasting meaningful results. Every product, video, business and site will be different but some of the key things that happen during the optimizing are:
- Optimizing every word on your site
- Optimizing the pictures on your website from size to the geo tagging code
- Optimizing every description and alt tag of any picture on your site
- Optimizing the footer section
- Optimizing the header section
- Properly tracking traffic, clicks, visit durations, bounce rates
- Optimizing the inner link structure on each page
- Making sure you have a solid social media platform
- Providing great optimized content that is useful to readers
- Sharing, liking, tweeting +1ing on social media
- Having other sites give you the head nod triggering Google to pay attention to you
- Making great optimized videos, with titles, descriptions, closed captions and links
- Sharing those videos
- Providing relevant and meaningful info to your customers, not just sales letters and coupons.
- Making sure you website is mobile-friendly and mobile optimized
This is just the start of what a reputable SEO company will do for your business, website, videos and or products! Further details are just boring and won’t make sense to anyone outside of the field of internet marketing.
So now are equipped with more knowledge on what SEO is and what is involved so the next time you are offered services for less than the guy at McDonalds charges you can scratch your head and wonder how any one could actually help you grow your online presence for pennies an hour. Also just say no to anyone promising a #1 ranking! It is completely impossible for anyone to know what Google will do tomorrow and making promises you have no control of is irresponsible and just plain stupid. Another thing to remember when it comes to SEO is you are looking at 6-9 months to be on the first page in a competitive market. The awesomeness of doing optimizing correctly though is once you get up there on page 1 of your company can really scale back, and monthly fees should reflect that.
If you are looking for quality internet marketing there is an Albany SEO agency that can really help drive more traffic to your website and help you pocket a ton of cash when all is said and done.