It’s no secret that your customers are searching for you online. Statistics show that a majority of people prefer to research a product or service online before buying rather than looking in the Yellow Pages for instance. Consumers have matured over the last few decades and will make a buying decision once they are satisfied with what they find.
Smart business owners recognize that trend and are taking steps to increase their online visibility, so the competition is heating up right now for local search engine optimization. The entry fee for an effective online presence can be pricey, and the choices are either do it yourself or hire someone. Online marketing done correctly it is a time consuming slow growth process with purpose.
How Customers Find You Online
Studies show that a majority of online searches have local intent and that about 30% of those searches end with a purchase. Optimizing online for your local market is where the smart money is going these days especially when you consider that natural search visibility sends FREE traffic to your website.
Another great place for your business listing is on Google Maps or Google Places. That local map image shows up when someone adds a location to a search term. It could look like this “Vancouver Painters” instead of “Painters”. This style of search has created interest for local businesses because right now there are seven links on the right hand side of the map above the natural results. This means a well optimized website could have three or four listings on page one when done correctly.
The quickest way to advertise online is by using Googles AdWords
Your ad is seen on the right hand side of the page in your specific market.
The next place to focus on would be to optimize your Google Places Profile.
That gives you the chance to show up beside the Maps
First page placement in Natural Search is the third listing
Showing up in Natural search gives you “Authority” by default
Stake Your Claim Online
Local online search is heating up, and right now is a good time to re-direct your advertising budget to an online strategy. Every market is different of course regarding competition, but the end results of a fully optimized website can be a game changer for your company.
In SEO circles we know that some keywords are not searched on very often, but dominating that space increases your chance of closing more business. That category of commercial intent keyword is the most highly sought after, because prospects have usually reached the end of their research cycle and are ready to buy at that point. So being the dominant choice makes you the winner!
Having a place that people within the local community can come and spend a bit of their extra time while also being able to obtain great products at a reasonable price would be all that you are going to need to practice in order to find a decent level of success for your operation. Setting yourself up correctly is something that can be very hard if you lack the experience of having gone through building a business from the ground up in the past.
One of the easiest ways for you to approach advertising would be to assume that there is nobody in the market that understands your business or why they should spend their money at your location. Using local SEO services could be an effective way of putting digital marketing to work for your operation as quickly as possible. If you keep up with trends in the market today, you know that some of the most profitable companies in the world have turned to online marketing to help them increase their potential all around the world when attempting to secure a new audience.
Local Marketing Online
When you have a business that is located in a great community, you may come to expect that people are going to walk in on their own and grab any of the products you have for sale. Instead, you quickly find out that local search services are important for making people comfortable with the idea of coming in when you are open and seeing what you have to offer.
Even better, if you are able to get five or six positions on page one in search for your most important keywords, then you would be in a position to dominate search results and beat the competition. This can be accomplished with a good SEO agency. You can search for them with keywords like SEO Vancouver, SEO agency in Seattle. Just replace Seattle of Vancouver with the city you live in.
Being a local business means that you have the additional responsibility of creating the feeling that they are welcomed whenever they would like. If someone is made to feel at home, they are going to choose to spend money on some of the products that you may be marketing at the moment. The key to getting to the point of being well known within any community would be to focus on friendly service and great customer interactions whenever someone steps foot in your doors. Also, you want to look into the use of social media tools that can provide you with a source of reliable reach within the market.
Your Reputation Counts
Word of mouth is often thought of as a great way to create awareness about the quality of your products, but you will find that social websites serve to offer the same results today. It is important that you are aware of your reputation and take a proactive approach in managing it at all times. When you are seen in a more positive light by people that live just blocks away from your store, they will easily reward you by making a larger amount of purchases. The best way for you to remain in the position of being thought of as a great company that people want to experience interactions with would be to always focus on delivering a great experience to each and every customer. When you are consistent, you will begin to win over the locals within your community.
If you are already doing great work and have a loyal following then it might be time to step up your game and hire a professional search engine optimization team.