At K.C.’s Plumbing & Heating we are widely known throughout Vancouver for providing quality plumbing services that will exceed your expectations as a new customer. And we are the go-to plumbing company for many clients who hire us for maintenance on various plumbing or heating needs.
24 Hour Plumber Fix and Repair in Davie Village Vancouver
As a full-service, professional Vancouver plumbing company we’re able to sort out all your plumbing needs, which includes repairing leaks, routine maintenance, new installation and any kind of work in residential and commercial premises. Toilet, tub or tap… whatever your require you can count on us to send a certified plumber to handle everything in a respectful and competent fashion.
Repairs can vary from minor issues – like a leaking tap – to those which are, or perhaps could become, catastrophic. Our specialist team of plumbers have got the experience, tools and skills to resolve any problem that you run into, and they are experts at anything from pipework to resolving leaks.
We’re able to promptly take care of any problems with plumbing that may arise in your house or commercial property. For any plumbing emergency, speak to us. We have an emergency 24 hour plumber available on call who will be sent out to your home ASAP. Every day of the year 24-7, you are able to count on us for cooperative and fast support in an emergency. We at KCs Plumbing realize exactly how aggravating plumbing dilemmas tend to be, in particular when it is an urgent situation after normal business periods.
Every Kind of Installation
We at KCs Plumbing have got a lengthy history of good quality work. Regardless if you need to get some insulating pipe, or a new bath put in, or you’re interested in an installation or a complete re-pipe in a residential or commercial building, we have the knowledge and experience to make certain all work is completed according to the regulations.
We are additionally an acknowledged leader for upgrading the piping in old properties, a thing we’ve been working on for quite a while, in particular in some of the magnificent homes in the West End of Vancouver.
Our dedicated commercial and residential plumbing service is a good solution for older homes and newer properties throughout the greater Vancouver region.
If you have a leaking pipe call us for a quick quote by phone, so you know what you are looking at. Our office number – (604) 873-3753
No job too big or small, we can fix it. When you need a plumber or are looking for faucet repair we are the logical choice. Recommended by your friends and neighbors as their go-to sump pump replacement experts. No matter what the problem, you can count on us. For the fastest service, use this phrase in search emergency plumber near me. Our name usually comes up
Tankless water heating solutions have grown to be ever more popular, since they give you cost benefits over time. With lower operating and energy costs, tankless water heater systems are more environmentally friendly and more efficient than the conventional hot water tank.
Tankless Water Heater vs. Traditional Water Heater
With the advancement in technology, you’re able to have hot water on demand anytime you need it, as opposed to hanging around for a water tank or cylinder to heat up.
• Lifespan – Regular hot water heaters usually last 10 – 15 years as compared with the almost double 20+ years lifespan of an on-demand water heater. Therefore, you should also save on repair outlays. This aspect also addresses the high purchase and installation costs that come with tankless water heating systems. • Loss of Heat – Any time that water is preheated to be stored in a tank, there is a lot of energy and heat losses. This can be prevented by using tankless water heaters. • Water Storage Tanks – By using tankless water heating devices, it’s not necessary to have a storage tank. A regular water heater pre-heats and stores 25 – 50 gallons in a tank which has to be heated up constantly. An on-demand water heater gives you hot water whenever needed, eliminating the need for heavy water storage cisterns. • Electricity Bills – A traditional water heater pre-heats and heats its contents to a set temperature level irrespective of your hot water demands. This might lead to somewhat inflated electric bills. With an on-demand water system, the consumption of energy is directly linked to your requirement for hot water. There is no preheating needed. Therefore, your power bills will decrease.
If you’re looking to replace your existing hot water tank call a professional first of all to find out your options.
Today most homes are heating the water supplied to their homes by the use of a storage water heater. Storage water heaters are constantly heating the water that is in the tank. As water is used cold water filled the bottom of the tank and will be heated in order to keep a desired temperature. Since the water is being heated 24/7 energy is being used all the time in order for the hot water to be supplied to your home. Even when you are not using hot water your storage tank is using energy in order for it to be hot if and when you need.
If it is time to replace your storage tank water heater or you just bought a new home and have to have a hot water heater installed, you should reconsider spending your money on a storage tank water heater and consider the option of purchasing a tankless water heater.
Tankless water heaters work as a supply and demand system. In this system water is not heated in a storage tank. As you turn on your faucet/shower cold water travels through a pipe into the unity and a gas or electrical element heats the water. Since water is not being stored in a tank and it is not constantly being heated 24/7 the system is already saving you energy and money. As long as the demand is there the tankless water heater will supply you with hot water when needed.
1. Depending on how much hot water your home needs will depend on how much you save on your energy bill. You can save anywhere from 24-50% on your bill. 2. Tankless water heaters are designed and manufactured to last longer (20+ years) 3. Parts are easily replaceable and inexpensive. 4. Maintenance goes a long way. Making sure your system is running efficiently will not only save you money on your energy bill but it can also increase the life of your system. 5. Standby heat losses are avoided because water is not constantly being heated and staying in the tank
1. The initial cost of the system is greater than the cost of a storage tank; but it will offset your energy costs 2. If you are running your tankless water heater off of a gas element, the burning pilot light (the ignition source that heats the water) is constantly burning causing energy to be wasted. Although this is inevitable, what you can do is shop around and look for a more energy efficient pilot light, or you can turn it off when you are not using it. 3. Depending on how much hot water you use a day, and how many people you have in your home, you may need more than one tankless water heater so that you can shower and run the dishwasher at the same time this way you will not push the heater to its limit. (This can also be an advantage because having more than one heater will save you more money)
Selecting a Tankless Water Heater:
There are 3 categories to keep in mind when you are choosing the best tankless water heater for your home.
1. Size– You want to make sure that the tankless water heater will meet your household needs while still operating at its maximum efficiency. The flow rate of your appliances (faucet/shower head) and desired temperature must be determined before picking a system.
The best way to figure out what size, or how many tankless water heaters you need would be to write a list of all the devices in your home that use hot water. By determining the flow rate (gallons per minute) of each device you will then be able to add up the totals and figure out how many gallons per minute your tankless water heater will need to be able to handle. Keep in consideration when determining the number of people in your house and the peak hour of maximum usage of hot water. If you have a family of 4 and they all take showers in the morning, one tankless water heater may be a problem so you might have to consider having more than one.
2. Fuel Type – The energy source that you use to heat the water will affect operation costs as well as efficiency of the tankless water heater. When determining which fuel to use you need to take into consideration the fuel that is available to you in your area as well as the cost of operation.
a. Electricity – Available all over the United States
b. Fuel Oil – Available in most parts of the United States; Prices for fuel oil continue to rise since 2010
c. Geothermal Energy – Only available to those who already have an existing geothermal heat pump system in their home for heating/cooling purposes. If this seems like something that you may be interested in do some research!
d. Natural Gas – Readily available to most areas in the United States; Prices vary depending on demand
e. Propane – Available to most areas in the United States; all depends on where you live which will also determine prices
f. Solar Energy – Available everywhere in the United States except in those areas that go through periods of living in the dark. Solar energy relies solely on the sun for its power.
**Our advice is to check which fuel type is readily available to you and to compare costs in order to determine which one will benefit your home and not put a huge dent in your pocket every month**
3. Costs – When purchasing a water heating system or anything in general, everyone looks at prices. Not only do they want to make sure they are saving money in the long run but they also want to make sure if they are spending a significant amount of money that they are getting what they paid for.
If your fuel bill is high you may want to consider your other options and switch your fuel source. You can also combine your tankless water heater with other systems (like a heat pump) in order to maximize efficiency and lifetime of your system.
Do not go for the highest priced tankless water heater. Do some research! Just because you are spending a lot of money does not mean that it is the best one for your home. You want to make sure that you are choosing the best possible tankless water heater for your home. It is like buying a pair of shoes; you don’t just buy a pair and hope they match with every outfit. You make sure you buy a pair of shoes that can be worn with every outfit because if you don’t chances are you will never wear those shoes and your shoes are sitting in your closet until you get more money to buy an outfit that will match.
Once you have found a tankless water heater that fits you and your homes needs, you want to make sure that it is installed properly. We would not recommend tankless water heater installation by yourself, unless you have experience. Having a qualified and certified installer is your best option. When looking for companies make sure that you:
a. Ask for references
b. Don’t just stick with one company because they had a great deal; find a bunch of companies and compare costs. You can also look online for reviews of each company.
c. Check with the BBB (Better Business Bureau) for any reviews of the company
d. Make sure the company will obtain permits if needed; this way if a permit is needed they will be on top of it so that you will not have to worry
e. DO YOUR RESEARCH and do not settle
Like any system, whether it be a computer or a water heater, you want to make sure that maintenance is done. Just like you need to run an anti-virus protector on your computer every few months, you need to check or have it checked by a technician to make sure that everything is running smoothly and efficiently. Although the system is advanced it does not mean that nothing will ever go wrong. If you are proactive and make sure that your system is operating properly every few months, especially in the months that you use it the most, your system could over work. Ever hear of the domino effect? Once something goes wrong and it is not taken care of, the whole system could shut down. Be proactive so that you will not have to spend more money!
Energy Saving Tips:
1. Use less hot water
2. Install low flow faucets/showerheads. They could cost you anywhere from $10-20 but they could save you anywhere from 25-60% on your energy bill.
3. Purchase ENERGYStar appliances (dishwashers/washing machines, etc. )
**ENERGYStar products are backed by the government in order to make sure that each appliance is working efficiently by reducing greenhouse gases and other pollutants and will save you money on your bills without sacrificing comfort and performance.
4. Wash clothes in cold water, even your whites
5. Make sure you fix all leaks immediately! Even a little leak can waste you gallons of water in a short period of time.
6. Turn down your water heater thermostat to 120 degrees
7. If you are running off an old system, consider updating
8. Consider updating all of your appliances in your homes and making sure they have an ENERGYStar label
9. Insulate your water heater tank and pipes. If you are doing this yourself, make sure you pay close attention to manufactures instructions so that you do not cause any problems to occur after insulation
10. Drain a quart of water from the tank every 3 months so that sediment is removed. This will increase energy efficiency and will also encourage heat transfer.
11. Forget storage tank heaters, go tankless!!
KCs Plumbing and Heating Ltd 1896 Kingsway Vancouver, BC V5N 2S7 (604) 873-3753
An efficient HVAC system is the key to maintaining a comfortable, healthy interior environment. Throughout the years many people ask about a technique to reduce their cost of energy for the HVAC system. They don’t want to sacrifice the comfort of their living environment, however they do want a good plan on how to save money and equipment. The interesting thing that always happens may be that energy bills are decreased substantially and the HVAC system efficiency is enhanced. This is a normal part of any mechanical engineer devoted to energy and HVAC.
The first step to achieve energy and HVAC system optimization is to reduce the load. This step typically consists of a well thought out plan which itemizes the actions to be taken based upon best return on your investment. Reducing the system load will allow it to function more efficiently. In case a new system or systems are now being considered, it will be more economical to design for a load reduction as opposed to the prevailing load. A few common load reduction strategies include:
1. Tighten the building shell and add supplemental insulation. Upgrading insulation in existing buildings may not be do-able for some, so more deliberation should be aimed toward the outside shell, above all the windows and doors.
2. Fitting energy-efficient windows. This is a very expensive for some properties that still have single pane windows. The replacement of double pane windows with a temperature break is a great return on investment. Ensure they’re ENERGY STAR qualified windows. Tinting or Low-E coatings may even be the best.
3. Upgrading the lighting system. The average commercial building has a lighting density of 2-3 watts per square foot to maintain a comfortable lighting level. This is a big part of the HVAC load and nearly all efforts to optimize this specific area will lower the cooling requirement for the structure. Accent lighting (sometimes called architectural lighting) are not guaranteed to be energy efficient and should not be looked at if you wish to reduce energy and HVAC costs. Energy-efficient lights discharge less heat into air conditioned space than older light bulbs. If you have a return air plenum instead of return air ductwork, consider light troffers so that some of the heat from the bulbs is returned to the HVAC system rather than bleeding into the occupied area.
4. Choosing efficient equipment and electronic devices that have the power saver choice will decrease the heat gain in the space. Items to consider include copy machines, food processors, computer systems and refrigerators.
5. Control ventilation by having your outside air balanced. Many building owners have blueprints of the original HVAC system installation. Have the drawings examined by a mechanical engineer to verify your air-flow rates conform to the most recent code requirements. If no drawings are available, your contractor should still be capable of making recommendations for improvement.
Dealing with these things is your first task to minimizing energy and HVAC overheads.
Heating and Air Conditioning Systems
The second step to achieve energy and HVAC system optimization is knowing it. Your HVAC system is crucial for a comfortable environment, it also represents a major factor of your utilities. While it is past the scope of this article to debate every system, a couple of recommendations can be covered. Each system component has increased in effectiveness during recent years. If your system is older than 13 years old, it is time to begin planning for replacing the system. Regularly HVAC service on residential systems have a life span of about 15 years or so, but seem to shut down at the most inconvenient times. Have a replacement plan ready for when your equipment does fail.
Business systems will vary, but if your building is using specially designed systems, a similar lifetime should be expected. For industrial or large business systems, the HVAC system may be more complex and require a closer look using a mechanical engineer. As I said, These types of systems will vary so an individual assessment works best for a custom system. What most of these systems share is they are normally fueled by electricity. Electricity costs money, so any attempt toward better efficiency can be a plus.
HVAC System Tips:
Find a professional contractor you trust. If you are a property owner, find the best HVAC business or technician to assess and maintain your system. If you are a large commercial building owner, find a commercial HVAC contractor for normal maintenace and repair and a trusted contractor for unbiased suggestions. We do advise against using someone who works for the HVAC Company; find a 3rd party engineer for impartial information.
Confirm your HVAC system load. Industrial structures have more requirements related to conformint to code requirements, minimum ventilation rates, etc and therefore are individual to each place.
Select equipment rated for the load. NEVER OVERSIZE! Going overboard doesn’t apply for HVAC systems. It is going to cost more to buy the equipment as well as operate it. Consult with your contractor to figure out the proper capacity
Purchase high efficiency or Energy Star equipment. Most of the new systems come with variable speed units for moving parts. Through your years of ownership this is paid back many times over. Evaluate standard efficiency equipment to high efficiency equipment when it comes to the installation cost and running costs. Any good HVAC company or contractor can get this information for you.
Consider some kind of energy recapture for air exhausted from the building and re-use it somehow to condition the inbound outside air. This is the air you’ve paid for, so using a portion of the energy before exhausting it ought to be top priority.
For larger complexes, think about preparing outside air with a specialized exterior air unit. This can solve problems with humidity control in many instances. It will also increase comfort levels and enable further equipment optimization.
Commercial buildings should look into equipment economizers. Most current city codes want economizers on equipment over 15 tons in size. Often available at a low initial cost, these units use fresh air from outside whenever the temperature (or humidity) outside is less than the inside temperature.
Both home owners and small business owners should install thermostats you can program. Commercial buildings can setup a custom digital control system. This type of investment will pay back more than the price very quickly.
Different Types o Control Systems
The third step to realize energy and HVAC system optimization is to control your system.
The Digital Thermostat: One of the best investments for anyone is a programmable thermostat. These are simple to use and come with built in strategies based on a schedule. Most manufacturers provide seven day programs which can turn the HVAC system on and off to compliment and or climate settings. That is a wonderful way to make certain the system is used only when required.
DDC Systems: For a large building, I consider this as a must have system. Installation costs are lower now and of course performance reliability has steadily increased. They are often integrated into any system and expanded as required. A few of the more accepted features of these solutions are optimized start/stop, multiple zone controls, temperature sensor and ventilation control. A key benefit of these systems is their capability to be scaled up to the largest of commercial applications. This implies you’ll be able to setup a somethng simple to begin with then add more controls later to incorporate everything. Again, the payback is short and really worth the outlay.
Coil Cleaning: This is always a big item neglected by almost everyone. Condenser coils tend to collect dust and debris because they are outdoors. Diry coils make the compressor work overtime and leads to a higher refrigerant temperatures in the refridgerant system. Dirty evaporation and heating coils collect dust and fibers that circulate inside your home or building. Clean them at least once every year
Ongoing Operations and Maintenance
The fourth and last step to realize energy and HVAC system optimization is regular up keep. The most efficient systems are always looked after. Ensure reliability, efficacy as well as longevity for your HVAC system by using these guidelines.
Find a professional company you can trust. Find the best company or technician to analyze and work on your system. Assuming you are a large business owner, find a commercial|an industrial} HVAC business for regular maintenance. Make sure you record and document servicing with when they vist and what they did each time.
Home owners should always get a regular tune up. The operation of your system will fluctuate depending on the time of year.
Replace air filters on a schedule. Don’t use anything less than a MERV 5 filter to make sure dust and fibers are removed. Clean filters will save fan energy.
Optimizing your HVAC system will help to lower electrical fees. A little time finding out about your system and becoming familiar with improvement strategies will reduce your costs and increase the life of your system.
A boiler heats water for use in a hydronic heating system. This is the type of heating system that runs hot water or a hot liquid through a tubing system underneath the floor for home or building heating. The boiler heats the water or liquid to be circulated underneath the floor, and when the boiler fails, the heating system will no longer function. If boiler repairs are needed, is it possible for the property owner to do the repairs him or herself? Do-it-yourself repairs are possible, and this article will provide an introduction to the process.
Technical Know-How Required
The boiler is a rather intricate device, containing a number of components which must function together in order for the boiler to continue heating. A boiler is generally more complicated than a furnace, in that it has more parts and valves. Anyone considering attempting boiler repairs is advised to find a detailed diagram of the boiler to be repaired so that components can be identified by name, location, and connection.
There are two parts to the boiler, being the Hot Water Supply Side and the Hot Water Return Side. Components are contained in these parts, but the list of components is extensive. This includes the aquastat, gas valve and burners, the air vent, the expansion tank, and many others. With a good diagram, though, the components will be viewable and identifiable, and their connection points known
Boiler problems are fairly few and their effects are quite obvious. When the boiler stops working, so does the heat! In winter, that can be an urgent matter.
The boiler may fail completely, and produce no heat at all, and even though this is the most serious possible problem, fortunately its cause may also be the simplest to diagnose. It is possible that if the boiler has stopped working completely it is because it is getting no power. Check the outlet with some other device. If that device also fails to get power, then the cause of the boiler problem is known. If that device does get power, however, then the problem lies in between the outlet and the boiler itself, and that may be more difficult to diagnose or correct. Past that, consider a fuse or circuit breaker, water level (which should be at approximately half), a problem with the pilot light or starter, or a malfunctioning thermostat.
Regular Service Required
The boiler may be producing insufficient heat or heating inconsistently or irregularly. The cause of this may, again, be a low water level. The water level should be maintained at about half full. This problem, however, may also result from improper or excessive deposits in the system. The system may need to be flushed, and this may require professional water boiler service Vancouver. The cause of improper heating may also be in the expansion tank. There are two types of expansion tanks still in use, including the older over-sized steel expansion tank, normally kept apart from the boiler, and the newer diaphragm tank which will be attached. With both, though, it is necessary to maintain a proper level of air in the tank to prevent water from boiling inside the system and exceeding maximum pressure. If there is a problem with the expansion tank, then professional service will almost surely be needed.
Other possible problems include water leakage, failure in only some heat outlets, and noise. Commonly these all result from the same cause, being either a circulatory problem or water trapped inside the lines. Unfortunately, professional service will probably be required to correct these problems and new parts may be needed. If the unit is too old it may need water boiler replacement, which usually means an upgraded system. When the time comes remember to consult a professional for advice on the best unit for your home.
Boiler repair is one of the more challenging home repairs that one can encounter. Self-repair is possible, but may prove difficult or even impossible. There is also risk in attempting to repair a boiler, in that if the repairs are done incorrectly, the damage may be worsened or compounded.
For residential heating and air conditioning business owners, a common question that I hear is, “How much money should I spend on my residential marketing efforts this year?” Most business owners should want to spend the least amount of money while attaining the highest manageable growth and net profit possible. There are target levels you want to shoot for, so let’s take a look at where you want those levels.
Before establishing what you want to spend on marketing, it is more important to know how much annual revenue you plan on making first. If you do not have an annual revenue goal, you should calculate this first, it is the single most important figure in setting up any type of annual budget. If you are unsure how to project your annual revenue goal, ask for help, there are those of us who will give you easy to understand tools and ways to set your own corporate budget!
Your target marketing budget is not always a simple decision, it largely depends on many factors like, do you sell service agreements? Is your company demand service focused or do you focus mostly only on replacements? Regardless of these answers however, a good and safe target range is 4% – 6% of your projected revenue. Some business models are much lower on that percentage, however unless you have a strong service agreement foundation, you should not go below 4%, ever!
You can overspend in marketing and you definitely can under spend as well. You always want to have a nice healthy growth in your business and you deserve double-digit net profits and a healthy happy customer base! Every year though you have to market if you want growth and want to have new customers to take care of and help keep comfortable.
So now that you know your budget should target 4% – 6%, the next question probably is, “What should I spend that money in?” In my years of experience marketing in our wonderful industry, the best answer to this I believe is, “Depends.”
Good, Better and Best Options
No one likes that answer and it really is true, the answer depends on your consumer base and your goals. I have found however, that not putting all your eggs in one basket is a good way to market. It does not mean you will not heavily favor one type of marketing over another.
In 2017’s terms, most areas still find a lot of success in direct mail, specifically postcard marketing, so for your company you might spend half of your marketing budget on direct mail, some may choose to spend 80% and then again some may not spend any on direct mail.
I believe the best mix for a company that does do direct mail, would be to have about 50% of your marketing budget in direct mail and then a percentage of your marketing in some that calls behind your direct mail. (Following all federal guidelines as the do not call registry of course). When you use this mix, the call center or person designated to call behind a mailing piece will on average double the response rate!
In addition you should have money put into online advertising and social media! The HVAC market is changing fast and a well designed website, a focus on organic results and even some PPC (Pay per click) marketing and of course social media is critical. You might also consider newsletters for retaining customers, possibly yellow pages (The internet is the yellow pages of today) and other marketing forums, it all really depends on your market. As long as you focus on targeting 4% – 6% figure then you are not overspending or under spending. If you decide to target specific keywords in search such as heating repair Vancouver then you need to find a competent SEO company who knows the in’s and out’s of that approach.
When targeting specific keyword phrases it is important to work on related words and phrases to get the best results. Google tends to recognize a library of definitions, phrases and terms rather than single promotions. Here are a few examples of keyword groupings that target a specific market.
You can see how closely related these keyword phrases are and with a little imagination you’ll understand what questions to ask a local SEO agency so you can get the results you’re looking for. Another aspect of local / organic SEO is the fact that you can have them work on a series of keywords and phases moving from one group to the next and then another until you’ve built up a serious presence in your market.
Once you begin marketing, you will want to track your expenses and your results! Decisions on where to market becomes much easier once you learn and know what is working for you. Give your marketing efforts time, some direct mail campaigns may take 5 or more exposures before you really start to see solid results.
As always, offer superior service, sell you and not your product! Take care of your customers and you will gain referral’s and enjoy caring for those precious customers who call on our ability to keep them comfortable!
One more thing to have your SEO agency do for you is to build up the local presence in the Google plus index. With this approach they will need to add your comapny NAP file at the bottom of the content they are posting online. It can be in the form of articles on web 2.0 properties, business citations and in social media. Here is an example of a rporpely done NAP that matches the Google profile exactly.
Contractors that build homes and offer remodeling services understand the importance of a good marketing plan. Keeping their name and services at the top of the mind of their local community ensures them a chance to get more business. Plumbers can learn from this model and incorporate some of the same aspects of their plan.
Develop a Specific Marketing Plan
Most contractors specialize in a certain area or niche. Plumbers would be wise to do the same thing. Putting together a plumbing marketing plan that spells out the expertise and specialties of the plumber will help them stand out from the crowd. Whether they choose to work on new construction, remodels, luxury homes, or repair work, finding a unique spot and sticking with it will lead to more customers and better rates.
As part of their marketing plan, plumbers need to list their specialty on every form of communication. Fliers sent to new customers, an email campaign to past clients, and a prominent page on their website should all have the same story to tell: this plumber is a specialist in what you need and he is the one to call.
Many successful people have stated that the surest way to excel at something is to find someone that has already succeeded in the business and follow in their footsteps. Plumbers can use this analogy by copying the success of a contractor marketing plan from another field and adopting it to fit their needs since there is nothing that says you have to stick just to plumbing. If a Sheetrock contractor has a great site that pulls in traffic then by all means use that as a foundation.
Clogged toilets, blocked drains, burst pipes and many other plumbing problems should supply local plumbers with a continuous flow of job requests. Despite the growing demand for repair, replacement and installation of plumbing systems, licensed plumbers encountered difficulties at increasing their sales. Getting business phones ringing with customers is not a matter of professional skills and expertise, but a question of how many people are aware of your skills.
Online Marketing Plan
A good online marketing raises sales by making plumbing businesses visible to as many people as possible. Traditional plumbing marketing was usually conducted through word of mouth where good services where recommended from one person to the next. But word of mouth is becoming ineffective in today’s internet age where more people are using the internet to find their service providers. Having the ability to increase sales beyond the limits of word of mouth promotion, internet marketing for plumbers is becoming more crucial than ever before.
Add Business Details To An Online Directory
By connecting nationwide customers to local plumbing service professionals in all 50 states, a plumbers directory simultaneously offers an outstanding platform for skilled plumbers to advertise and sell their services 24/7. Advertising their business on many plumbing directories, plumbers in different States made their services visible to as many potential customers as possible. Plumbing marketing in the form of online plumbing directories increase business visibility and therefore also plumbing sales.
Businesses like plumbing services generally operate locally and as such need to target prospects in a particular geographic location. Therefore, you need to find the most effective ways to market your business in your region. Remember that successful plumbing marketing does not require you to pump in huge amounts of money into it. Rather, it calls for an investment of deliberation and planning. The best way is to think like a customer with a plumbing requirement. How would he/she go about finding a good local plumber? In nearly all the cases, internet is the source everyone turns to. This means that to make a success out of your business, you have to ensure that it is easily found online. This is the first step that will lead the potential customers to walk through your door or pick up the phone to ring you up.
Getting your business listed is quite simple; the bigger issue is to find the best local business directory from among the many directories existing online. Conduct a research to zero in on one that is well-respected and has an impressive loyal following. It must not focus unduly on pops-ups and advertisements. It should allow you to give your detailed business information like physical address, web address, phone numbers, areas and hours of operation and location map, along with business profile and marketing video clips. Another desirable feature of the directory is that it should allow the customers to rate and review your plumbing business.
Who to Hire
The directory listings are usually offered free of cost. There are even some directories that carry your plumbing business listing without your request or acknowledgement. It is advisable to claim the listing as yours and ensure that it has authentic information. The local business directory listing is a great way of increasing the visibility of your business among the customers as well as the internet search engines. This is a time consuming job and is better left to an agency who knows how to get it done efficiently. This specific task is only beneficial if it is done correctly, meaning every time hour name, address and phone number is listed somewhere it needs to be an exact copy of your Google listing and what’s on your website.
NAP = Name, Address, Phone Number
Here is a great example of a plumbing company who jobbed this out to a professional. If you click through to the address at the bottom of this site you’ll see that the NAP listed here is exactly the same as what is on their website. If you go a little further and inspect their Google business listing you’ll find that the NAP is exactly the same there as well. This is key to getting the most out of your online advertising investment.
It’s no secret that your customers are searching for you online. Statistics show that a majority of people prefer to research a product or service online before buying rather than looking in the Yellow Pages for instance. Consumers have matured over the last few decades and will make a buying decision once they are satisfied with what they find.
Smart business owners recognize that trend and are taking steps to increase their online visibility, so the competition is heating up right now for local search engine optimization. The entry fee for an effective online presence can be pricey, and the choices are either do it yourself or hire someone. Online marketing done correctly it is a time consuming slow growth process with purpose.
How Customers Find You Online
Studies show that a majority of online searches have local intent and that about 30% of those searches end with a purchase. Optimizing online for your local market is where the smart money is going these days especially when you consider that natural search visibility sends FREE traffic to your website.
Another great place for your business listing is on Google Maps or Google Places. That local map image shows up when someone adds a location to a search term. It could look like this “Vancouver Painters” instead of “Painters”. This style of search has created interest for local businesses because right now there are seven links on the right hand side of the map above the natural results. This means a well optimized website could have three or four listings on page one when done correctly.
The quickest way to advertise online is by using Googles AdWords
Your ad is seen on the right hand side of the page in your specific market.
The next place to focus on would be to optimize your Google Places Profile.
That gives you the chance to show up beside the Maps
First page placement in Natural Search is the third listing
Showing up in Natural search gives you “Authority” by default
Stake Your Claim Online
Local online search is heating up, and right now is a good time to re-direct your advertising budget to an online strategy. Every market is different of course regarding competition, but the end results of a fully optimized website can be a game changer for your company.
In SEO circles we know that some keywords are not searched on very often, but dominating that space increases your chance of closing more business. That category of commercial intent keyword is the most highly sought after, because prospects have usually reached the end of their research cycle and are ready to buy at that point. So being the dominant choice makes you the winner!
If you’re like many business owners, you’re sitting there wondering just how to get your website up on Google so you’re at the top of page one and getting all those customers you know are out there – but just can’t seem to reach. If you’ve ever told yourself, “I need to know how to get my website on Google,” then you’ve come to the right place.
Online commerce is critical in today’s business world and if you’re not at the top of the search engine rankings, you are losing out big time! There’s no question that being on page one, and especially at the top of page one, in the search engine rankings is critical to not only survive as a business but to thrive. Even among the dozens of search engines out there you have the big three of Google, Yahoo, and Bing – and even out of that trio Google stands head and shoulders above them all. Getting to the top is possible: read on to learn how.
What Do You Need To Get To The Top Of Google?
There’s a short answer to this question and a long answer to this question. The short answer is simple: you need good search engine optimization (SEO) to help get your website from where you are to where you want it to be. Most people have at least heard of SEO, and understand that this is the practice of doing all the little things right to get ranked higher in the search engines, but most people aren’t aware of just how complicated SEO can be.
There are over 200 known factors that go into consideration when a search engine like Yahoo, Bing, or Google looks at a website. Some are more important than others, but that number should give you pause. Not only that, but what exactly is considered changes all the time. PageRank used to be a major part of gaining SEO authority in Google, but now it has been retired for good – it simply doesn’t exist anymore. Other factors change in importance. A prime example of this is having a mobile-friendly or “responsive” website. Originally this didn’t affect things much at all, and then for a while it gave a website a nice little boost or bonus, but wasn’t a major factor.
However, now it is one of the single most important factors Google looks at when ranking websites. Non-mobile sites are penalized heavily. Many of the most important factors in ranking are “gray area” in and of themselves. In other words Google talks a lot about “Trust” and “Authority.” So how exactly do they determine if a website is trustworthy or an authority in its niche? Truth be told, no one is 100% sure. There are plenty of clues and certain actions most quality SEO consultants believe can help, but no one but Google knows for sure and even then there probably isn’t one guy with a list of every single bullet point that goes under these topics.
Keep in mind those are just the ranking factors that we know about. There are many others that are held close to the vest that most SEO consultants probably don’t know about, yet if you want to get the most out of your SEO efforts to shoot your website to the top of the search engine rankings then you need to figure out a way to tackle all of these points and to maintain your website through the multiple changes and adjustments Google and the other search engines use to change how they rank websites.
This is why you need an experienced and talented SEO consultant who can tackle the full time job of taking care of your SEO needs while you keep working on making your business as dependable, reputable, and profitable as possible.
How To Get My Website On Google With On-Site SEO
On-Site SEO, also often referred to as on-page SEO, refers to anything that is actually on the front end of the website that Google looks at. These are the features that most people see. The text, the pictures & multi-media, the design, that sort of thing. This also includes any of the really basic surface level programming such as meta and alt tags, headline tags, and making sure there’s a sitemap for search engine spiders to crawl. There are many different factors that go into optimizing a website to be exactly what Google wants to see, and it is an enormous amount of work whether you’re just looking to rank locally or if you want national attention. Most low hanging fruit is found with a little on-site work, yet even changing “little things” can be an enormous amount of work, which is why it is so important to fix up. The better the site looks by SEO standards, the more effective all other work will be in helping it to crawl up the rankings.
Just a short list of major on-site factors include:
High quality original content
Recent updates or new content (blogs are great for this)
Buttons connecting to social media accounts
Proper alt, title, and meta tags on every page
Keyword density under 2%
Pretty and functional graphics and design
Multi-media use and long content is a big plus
How To Get My Website On Google With Off-Site SEO
Off-site SEO can get a little trickier. It requires a lot of knowledge, some technical expertise, and the ability to use advanced tools, connections, and good old fashioned leg work to put together an effective campaign that will get you the results that you are looking for. If you are a complete novice when it comes to the technical side of things online, then you’re facing a serious uphill battle to get the off-page SEO factors they way they need to be for your site to succeed. How good is your hosting, really?
Do you understand how backlinks work and what ratio you need to get the right boost out of them without being penalized? Do you know how to link out to authority websites to build trust without building up your competition? These are all extremely important factors that need to be handled very carefully. Getting penalized can be a death sentence for a website, but not having any off-site SEO can doom it to wallow in a trickle of online traffic while your competition gets a flood.
Just a short list of major off-site factors include:
Quality of your hosting both in speed and up time
Average length of time a reader spends on your website
Number of high quality backlinks to your website from authority sites in your niche
The proper variety/percentage of brand name vs. keyword anchors for your backlinks
How many years your domain name is purchased for
The age of your website/URL
You Must Avoid Major Penalties!
This is maybe the single most important piece of SEO advice that anyone can receive, and is often a reason many businesses either hire a full time SEO consultant, or even an entire department in-house: so they don’t have to worry about updates and learning what changed. Someone else will handle it. While there are over 200 different ranking factors, this doesn’t mean all of them are equal in importance. Not having alt tags on photos isn’t going to sink any website.
On the other hand, spamming the alt tags with tons of keywords will get a website penalized (meaning knocked out of the rankings completely) and that can be virtually impossible to recover from. Major penalties include blatantly manipulating or spamming backlinks to your website, keyword stuffing your content, having malware on your website, or having a website that is not mobile-friendly and doesn’t have a mobile friendly version. Those are the most common reasons to be penalized, but there are actually many more.
Why You Need Professional SEO Help
Good search engine optimization is not only a challenge, it is a full time job by itself. If you are working to build up a new company or business then you need to focus on taking care of your customers, building up your advertising, and building up the type of reputation that gets you to the top of your field. You can’t spend 40-60 hours a week long-term on SEO even if it is crucial to getting the most growth and the most bang for your buck. Those hours are even assuming you know what you’re doing and don’t need to spend time learning, learning where the newest updates come out, and that you somehow avoid all penalties that litter SEO like landmines.
What’s This All Mean To You?
When you first say “I need to learn how to get my website on Google,” that’s the first step to getting things done, but SEO isn’t just something to dabble in. It’s a white collar version of a highly specialized field. You wouldn’t do your own electrical work: you’d hire the electrician so you didn’t get a shock and burn down your house. You need a high level SEO specialist to help your site today and get you the traffic your business deserves! For more information please watch our informative video that outlines the top five reasons why your business can benefit from hiring a Search Engine Optimization Professional
If you own, run or manage a business than you are well aware that everyone and their brother will offer you SEO services. Even if you have ever just registered a domain your email will be flooded with emails of all sorts all offering some variation of Internet marketing services. Most are in broken English and just give you a bad vibe about all SEO agencies. But if you have been building your business solely on work of mouth you may be wondering what SEO is and what the heck it means.
When you open your email, turn on the tv, facebook, radio or drive you will see and hear ads, billboards and commercials. Pretty much every ad you see and hear are the same junk. All promising you the world as long as you sign up for an annual contracted. And that is all they care about. Get you signed up take your money and you never hear from them again until you stop paying the bill. You pay a lot of money just to feel like you are doing what you know has to be done. If you have a bad taste in your mouth about SEO than you already know about Yellow Pages, Dex Media, and Yext.
These “big boys” don’t care about your goals or business they just need to make sure they are signing up more people each month than are leaving. You will know you are on the right track of discovering an SEO company that will actually help you when the company wants to review all your business information, plans and goals before proceeding with pricing. This means they are just as concerned about your business making a ton of cash as they are about paying their own bills.
Now why do you need SEO and what exactly it? SEO is short for Search Engine Optimization. To sum up SEO for all to understand it helps your website, product, video, or pictures be found in Google’s organic search results. Organic just meaning natural and not an ad. On each page of Google there are 10 organic search results, from webpages to videos. For local searches like “plumbers near me” you will also see what is called the Google Snack pack. This is the map area that shows 3 businesses near you that provide the service or product you are looking for.
If you are reading this than you already know being on the first page of Google is key to growing your profits from online leads and sales. The vast majority of people never make it to page 2 so if you aren’t on page 1 than it’s like you don’t even have a website, kind of like the age old question “if a tree falls in the woods and no one hears it, does it make a sound?”
Page 2 means you are losing a ton of cash to those 10 competitors that are proudly displayed in the first 10 results. Having quality trusted SEO helps get you there. Massive amounts of work is involved to do SEO on any website, video or product. That is why you should run away as fast as you can when you are being offered $99 or $199 for monthly services. Quality SEO work has too much involved to get any actual meaning changes to your rankings at this below poverty rate.
Search engine optimization done correctly consists of all sorts of variables if you want long lasting meaningful results. Every product, video, business and site will be different but some of the key things that happen during the optimizing are:
Optimizing every word on your site
Optimizing the pictures on your website from size to the geo tagging code
Optimizing every description and alt tag of any picture on your site
Making sure you have a solid social media platform
Providing great optimized content that is useful to readers
Sharing, liking, tweeting +1ing on social media
Having other sites give you the head nod triggering Google to pay attention to you
Making great optimized videos, with titles, descriptions, closed captions and links
Sharing those videos
Providing relevant and meaningful info to your customers, not just sales letters and coupons.
Making sure you website is mobile-friendly and mobile optimized
This is just the start of what a reputable SEO company will do for your business, website, videos and or products! Further details are just boring and won’t make sense to anyone outside of the field of internet marketing.
So now are equipped with more knowledge on what SEO is and what is involved so the next time you are offered services for less than the guy at McDonalds charges you can scratch your head and wonder how any one could actually help you grow your online presence for pennies an hour. Also just say no to anyone promising a #1 ranking! It is completely impossible for anyone to know what Google will do tomorrow and making promises you have no control of is irresponsible and just plain stupid. Another thing to remember when it comes to SEO is you are looking at 6-9 months to be on the first page in a competitive market. The awesomeness of doing optimizing correctly though is once you get up there on page 1 of your company can really scale back, and monthly fees should reflect that.
If you are looking for quality internet marketing there is an Albany SEO agency that can really help drive more traffic to your website and help you pocket a ton of cash when all is said and done.
There are very few business owners who think about Internet Marketing for their business and online security at the same time. While both topics are extremely important, there aren’t necessarily a lot of places where they seem to meet – at least at first glance. However if you dig just a little bit deeper then it quickly becomes apparent that the two might be a lot more closely related than you originally thought.
The Internet and Security
Any time you’re thinking about Internet marketing it is a very good idea to make sure you are also thinking about security, as well.
Should You Get An SSL Certificate?
This is a question that used to seem really clear as far as a yes/no answer, but it’s a bit more muddled now. If your website processes payments directly then it absolutely needs to have an SSL for the sake of providing security. In theory, if you gather any personal information and that even includes picking up e-mail addresses, you’re supposed to have an SSL certificate, although many sites didn’t used to.
Google has made comments that it does give an SEO boost to websites that have an SSL certificate. There have even been rumors that in the future Google will want to see an SSL on every major website they rank. While it’s hard to imagine massive penalties for business and niche sites that don’t have an SSL, a few years ago it was hard to imagine massive SEO penalties for every website that was not mobile friendly, but that happened.
Internet marketers looking at the long term health of their website or their clients’ websites will at least have to give it some thought.
Protect Your Website From Malware
One thing that will cause a website and all its associated online accounts to get slapped out of the rankings is malware. This can be from bad coding within a website theme, a malicious attack from a hacker, or a variety of other potential issues. The problem is that the after effects can go well after an initial attack.
If you have any type of a reputation from a Google search crawl or Yahoo search crawl, it can take an actual request for inclusion to break back in. What happens if Norton or an anti-virus monitor has you has a problem website or one with a history of malware? Look for high security and good software solutions from the beginning. It’s worth the extra payment for protection so your Internet marketing efforts don’t end up being for nothing.
Because make no mistake, no matter how well the programs are going, that will stop cold the moment problems with harmful software or malware comes into the picture. This is also why long and detailed passwords are so popular for both a hosting account and for the website design.
Internet marketing is great, but without solid security you’re just asking for trouble. Attention is great when it’s the good kind from customers – but you have to be ready for the potential issues that could be right there