McNeil Nutritionals, LLC, the maker of SPLENDA Sweeteners, encourages kids and parents to raise money for their schools by hosting lower-sugar bake sales. The use of SPLENDA Sweeteners can help families reduce sugar in their favorite recipes as part of an overall effort to take small steps to improve nutrition. Using SPLENDA recipes can be a good way to reduce sugar in classic bake sale items without compromising the fun family experience or school spirit.